Distribution Strategy Success

A regional manufacturing firm was getting limited traction in key distribution channels because of their premium product and large competitors fighting for space in those same channels. They hit upon the idea of creating a parent wholesale distribution company built around multiple premium brands. ChurchillTerry was engaged to evaluate the feasibility and develop the financial models to determine potential outcomes and investment requirements. Once the investment thesis was validated, ChurchillTerry was retained to develop the business plan and structure the pitch to move complementary premium products into the new wholesale distribution company and away from established distributors. The client credits ChurchillTerry's work with creating the confidence needed in the new venture to secure the desired brands almost immediately and launch the new venture.