Nonprofit · Finance & Bookkeeping
Building Financial Continuity Through a Nonprofit's Founding and Rebrand
Case study

Lifecycle stages covered
- Concept
- Build — included
- Raise
- Scale
- Operate — included
- Exit
The client
22Kill (now One Tribe Foundation) is a nonprofit founded to provide assistance to veterans in need. Since its founding, the organization has grown its mission-driven work, including a rebrand to One Tribe Foundation — a transition that required its financial infrastructure to hold up without disruption.
Business context
22Kill needed the organizational and financial infrastructure to operate credibly from its founding, and later to carry that infrastructure through a major rebrand to One Tribe Foundation without interrupting operations or financial reporting.
Business challenge
Standing up a mission-driven nonprofit takes more than good intentions — it requires organizational and financial infrastructure built to last from day one. That infrastructure needed to hold up not only at founding, but through a later organizational transition, when 22Kill rebranded as One Tribe Foundation. Without dependable bookkeeping, closings, and tax compliance in place, the organization risked losing momentum or credibility with donors and stakeholders during a period of significant change. Leadership needed a financial partner who could operate continuously through the transition, rather than rebuilding infrastructure from scratch on the other side of it.
ChurchillTerry approach
ChurchillTerry was involved in the creation of the entity from its founding, establishing full-service bookkeeping, financial closings, and tax services from day one. CT provided ongoing management and operations support that continued seamlessly through the organization's rebrand to One Tribe Foundation, ensuring the financial foundation carried through the transition without disruption. By maintaining one consistent set of books, reporting processes, and compliance practices across the name change, CT gave leadership the continuity to focus on the mission itself rather than rebuilding financial infrastructure mid-transition.
Outcomes
Founding Infrastructure Established
Involved in creating the entity from inception, building bookkeeping, reporting, and tax compliance into the organization from day one.
Uninterrupted Support Through Rebrand
Carried the same financial foundation seamlessly through the transition from 22Kill to One Tribe Foundation.
Full-Service Bookkeeping & Closings
Delivered dependable bookkeeping and financial closings on an ongoing basis.
Nonprofit Tax Compliance
Managed tax services for the organization, keeping it compliant through founding and transition alike.
ChurchillTerry capabilities
- Finance & Bookkeeping
- Org Design
- Regulatory Compliance
- Change Management
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Located in Dallas-Fort Worth, TX
5068 W Plano Pkwy Ste 202
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Located in Dallas-Fort Worth, TX
5068 W Plano Pkwy Ste 202
Plano, TX 75068
