Rapidly growing advertising agency was seeking to differentiate themselves with their clients.  Recognizing their own need for a broader general business knowledgebase as well as a common language and understanding to improve communications and cooperation with their clients, the agency retained ChurchillTerry to deliver The APPLIED MBA™ accounting seminars branded as continuing education in the agency’s name.  Key executives from both clients as well as the agency participated, resulting in improved understanding, new knowledge for all, and recognition for the agency as a true value-added partner.